A Love Letter To Broadmead: Designing a Living Visual Identity

I’ve recently been working on something a little different – A Love Letter To Broadmead – a project that feels less like a campaign and more like an unfolding conversation with a place.

Led by Compass Presents, the project reimagines Broadmead as something to be engaged with, not just passed through. It brings together a series of creative interventions across the city centre; from temporary spaces and live programming to youth-led activity and public moments of connection.

But at its heart, A Love Letter To Broadmead is exactly that: an invitation to look again. To notice what’s already there. To find meaning in the everyday.

From photographer to marketing and visual identity consultant

My role within this has been to develop the visual identity, translating that idea of a “love letter” into something that can exist across physical space, print, and digital platforms. Lead by the growing idea of bringing a young energy to the area with tangible assets.

Because Broadmead isn’t one thing.
It’s layered, transient, overlooked, essential.

And the identity needed to reflect that.

The project itself is rolling out throughout April, gradually revealing itself through moments, activations, and encounters across the area. It’s designed to be discovered over time – not all at once, but in fragments.

This slow build leads towards a culminating event over the Early May Bank Holiday weekend 2026 – a key moment where everything comes together. A shared point of arrival that brings together the energy, contributions, and stories gathered throughout the project.

That sense of build has shaped how I’ve approached the design too:
not as a finished outcome, but as a framework that can evolve alongside the programme.

A love letter, after all, isn’t static.
It’s written, rewritten, added to. It carries traces of time, place, and feeling.

And that’s what this is becoming – a living identity for a living place.

Ways to find out more about A Love Letter to Broadmead

Keep in the know about all future events, with more to come as April unfolds.

• Join the mailing list
• Follow on Instagram
• Explore more: https://compasspresents.com/a-love-letter-to-broadmead/